Which architectural product marketing innovation, introduced in the 1980s, revolutionized client presentations and is credited with helping Frank Gehry secure approval for many of his most controversial designs?

In the world of architecture, how products are marketed to clients and stakeholders can make or break a project's approval. Beyond just blueprints and renderings, architectural firms have developed sophisticated product marketing techniques to showcase their designs and win over clients. This trivia question explores a pivotal moment in architectural product marketing history that changed how firms present their work.

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Physical scale models with interchangeable components
CATIA 3D modeling software adapted from aerospace industry
Virtual reality walkthroughs with haptic feedback
Augmented reality overlay systems for site visits