Which innovative product launch strategy was pioneered by 'Hamilton' that revolutionized Broadway marketing and has since been widely adopted in the performing arts industry?

Test your knowledge about the performing arts industry's approach to launching new productions, shows, and seasons. The performing arts world combines artistic vision with strategic marketing to create buzz and fill seats. How much do you know about the techniques used by theaters, dance companies, and orchestras when unveiling their newest offerings to the public?

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Ham4Ham lottery - offering affordable front-row seats through daily digital lotteries to attract younger, more diverse audiences
Releasing the entire soundtrack album before the show opened to build anticipation and familiarity with the material
Exclusive partnership with streaming platforms to broadcast opening night performances live worldwide
Interactive augmented reality playbills that unlocked backstage content when scanned with smartphones