Which streaming platform pioneered the use of interactive product placement that allows viewers to click on products within shows and purchase them directly?

Product placement has evolved dramatically in the streaming age, becoming a sophisticated revenue stream for film and television productions. As platforms like Netflix, Amazon, and HBO Max reshape viewing habits, brands are finding innovative ways to integrate their products into content. This poll tests your knowledge of how modern product placement strategies have adapted to the changing landscape of film and television production and consumption.

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Amazon Prime Video with its X-Ray technology
Netflix with its 'Shop the Look' feature
Disney+ with its MagicBuy integration
HBO Max with its ShopNow overlay system