Which major streaming service underwent a controversial brand identity split in 2011, temporarily separating its DVD-by-mail service as 'Qwikster' before quickly reversing the decision due to customer backlash?

The entertainment landscape has been dramatically reshaped by streaming services in recent years. These platforms haven't just changed how we consume content, but have revolutionized brand strategy in the entertainment industry. This trivia question tests your knowledge about how one major streaming platform transformed its brand identity to adapt to changing market conditions and consumer expectations.

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Netflix
Hulu
Amazon Prime Video
HBO Max