Which famous children's literature mascot, created in 1957 as a brand ambassador for a major publisher, was initially designed as a doodle during a boat trip on the Thames River?

Brand mascots aren't just for breakfast cereals and insurance companies! The publishing world has created some memorable characters to represent literary brands and imprints. These mascots have helped market books, build publisher identity, and create lasting connections with readers. Test your knowledge of these literary brand ambassadors who have helped shape the book industry's marketing landscape.

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Paddington Bear (HarperCollins)
The Penguin (Penguin Books)
The Cat in the Hat (Random House)
Curious George (Houghton Mifflin)