Which retailer created an award-winning 'Festival of Light' experiential marketing campaign that incorporated traditional Diwali celebrations across its stores, resulting in a 35% increase in seasonal foot traffic?

In today's globalized marketplace, authentic cultural traditions have become powerful assets in retail experiential marketing. Brands that successfully incorporate heritage elements create deeper connections with consumers seeking authentic experiences. This poll explores how major retailers have leveraged cultural traditions in their marketing strategies to create immersive shopping experiences that resonate with diverse customer bases.

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