Which innovative retail strategy did Disney use for 'Baby Yoda' (Grogu) merchandise that broke conventional product marketing norms?

In 2019, one character from the Disney+ show 'The Mandalorian' took the retail world by storm, creating unprecedented product demand despite being kept secret before the show's release. This merchandising phenomenon demonstrated how pop culture can drive retail innovation and product marketing success, even when traditional pre-release promotion strategies are abandoned. Test your knowledge about this iconic retail moment that changed how entertainment companies approach character merchandising.

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They deliberately withheld merchandise at launch to create organic demand, despite missing the 2019 holiday season
They released limited edition NFTs before physical products to test market demand
They used AI-generated designs crowdsourced from fans to determine which products to manufacture
They launched with retailer-exclusive variants, with each major chain getting unique Baby Yoda products