Which celebrity's endorsement deal with Puma in 2018 helped revitalize the brand and led to a reported 14% revenue increase, transforming their retail strategy with innovative drops and virtual shopping experiences?

Celebrity endorsements can make or break product launches and retail strategies. When famous faces align with brands, their influence can dramatically shift consumer behavior and shopping patterns. This trivia tests your knowledge about one of the most impactful celebrity marketing partnerships in retail history that transformed a struggling brand into a global powerhouse through innovative omnichannel strategy.

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Rihanna
Beyoncé
Dua Lipa
Selena Gomez