Which astronomy brand collaboration was credited with increasing telescope sales by over 40% in 2019 through its innovative loyalty program?

The astronomy industry has seen fascinating marketing campaigns and brand collaborations over the years. From telescope manufacturers to planetarium experiences, astronomy brands have employed creative strategies to capture the public's imagination and turn their eyes to the stars. Test your knowledge about one of the most successful astronomy marketing campaigns of the last decade!

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Celestron's partnership with National Geographic's 'Cosmos: Possible Worlds' series
Orion Telescopes' collaboration with SpaceX's Falcon Heavy launch
Meade Instruments' brand alliance with NASA's 50th Moon Landing Anniversary
Sky-Watcher's joint venture with Discovery Channel's 'How the Universe Works'