Which gaming company pioneered the 'Season Pass' model that revolutionized digital content distribution and influenced retail strategies across the industry?

The gaming industry has dramatically transformed retail strategies over the past decade. From physical cartridges to digital downloads, from midnight release parties to instantaneous access, the way games reach players has evolved significantly. This trivia question explores how major gaming platforms have innovated their retail approach to maintain customer engagement and brand loyalty in an increasingly digital marketplace.

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Rockstar Games with 'Grand Theft Auto IV' DLC packages
Epic Games with 'Fortnite' seasonal battle passes
Bethesda Softworks with 'The Elder Scrolls IV: Oblivion' horse armor and subsequent content
Valve with 'Team Fortress 2' Mann Co. Store updates