Which athlete's endorsement deal with Nike created the iconic 'Jordan Brand' sub-brand, eventually generating over $5 billion in annual revenue?

Celebrity endorsements can make or break a product's success. When a famous face aligns with a brand, it can create massive market shifts and influence consumer behavior in remarkable ways. Some endorsement deals have become legendary in the retail world, generating billions in revenue and transforming brand perception. Test your knowledge about one of the most lucrative celebrity endorsement deals in history!

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Michael Jordan
LeBron James
Serena Williams
Cristiano Ronaldo