Which pioneering big data technique, borrowed from retail analytics, revolutionized political campaigning by allowing campaigns to predict voter behavior with greater accuracy?

Modern political campaigns have embraced big data analytics to target voters with unprecedented precision. From Obama's groundbreaking 2012 campaign to present day electoral strategies, sophisticated data analytics have transformed how politicians connect with constituents. This trivia question explores how government and political campaigns leverage retail-inspired big data techniques to analyze voter behavior and optimize campaign resources.

This is a live public trivia poll on AIPolls.Net. Vote and see real-time results.

Microtargeting (identifying specific voter segments based on multiple data points to deliver tailored messaging)
Social media sentiment analysis (tracking public opinion through social media posts)
Geofencing (targeting voters with mobile ads when they enter specific geographic areas)
A/B testing (comparing different versions of campaign messaging to see which performs better)