Which celebrity collaboration is credited with revolutionizing the athlete endorsement model by negotiating a percentage of sales rather than just a flat fee, creating the first billion-dollar celebrity product line?

Celebrity brand collaborations have transformed advertising and product development in the 21st century. These partnerships have created some of the most successful product lines and marketing campaigns in history, often breaking sales records and changing industry standards. Test your knowledge about one groundbreaking celebrity collaboration that fundamentally changed how brands and famous personalities work together.

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Michael Jordan with Nike (Air Jordan)
Serena Williams with Puma
David Beckham with Adidas
Tiger Woods with Titleist