Which innovative promotional strategy helped 'Hamilton' build its brand and create unprecedented demand before its Broadway premiere?

The performing arts industry has seen remarkable innovations in marketing and brand strategy in recent years. One production in particular revolutionized how Broadway shows are promoted and experienced by audiences. Test your knowledge about the groundbreaking promotional strategies that transformed a historical musical into a cultural phenomenon and changed the landscape of theatrical marketing forever.

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#Ham4Ham lottery performances outside the theater where Lin-Manuel Miranda and cast members performed free mini-shows for fans
The release of a full-length movie version on streaming platforms six months before the Broadway opening
A nationwide tour of college campuses where actors performed excerpts in university theaters
A partnership with the History Channel for a documentary series that featured behind-the-scenes footage