Which pharmaceutical company first received FDA approval to advertise prescription medications directly to consumers on television in the United States?

The pharmaceutical industry has pioneered many innovative marketing approaches to educate healthcare providers and patients about new medications. Some techniques have revolutionized how medical products are promoted, while others have led to regulatory changes. Test your knowledge about a significant marketing breakthrough that changed how prescription medications are advertised.

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Pfizer with Viagra in 1998
Merck with Vioxx in 1999
GlaxoSmithKline with Paxil in 1997
Eli Lilly with Prozac in 1995