Which innovative marketing strategy did the Royal Shakespeare Company pioneer in 2016-2017 that transformed audience engagement and was subsequently adopted by performing arts venues worldwide?

The performing arts industry has evolved dramatically in how it attracts and engages audiences. From traditional playbills to immersive digital experiences, marketing strategies have transformed how theaters, dance companies, and concert venues connect with patrons. Test your knowledge about a groundbreaking marketing approach that revolutionized audience development in the performing arts sector.

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Live-streamed performances with dynamic pricing based on real-time audience size
The 'Tempest' production featuring live motion-capture technology that integrated digital marketing with the performance experience
Subscription model that allowed patrons to trade tickets between different arts organizations in a city-wide cultural exchange
Personalized playbill system that tailored program content based on each patron's viewing history and preferences