Which sports retailer first introduced interactive 'test zones' where customers could try products in simulated sports environments before purchasing?

Nike revolutionized athletic footwear retail with its customization program, but do you know which groundbreaking initiative truly changed how consumers interact with sports products? Test your knowledge about sports retail innovation that transformed the industry. This question explores how major sports brands have created unique retail experiences that blend technology, personalization, and in-store engagement to connect with customers.

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Nike with its 'Nike Town' concept featuring basketball courts and running tracks (1990)
Adidas with its 'HomeCourt' concept featuring virtual reality sports simulators (1998)
Under Armour with its 'Brand House' featuring climate-controlled test chambers (2007)
Puma with its 'Puma Social Club' featuring interactive gaming sports zones (2003)