Which retail analytics metric has most significantly influenced the architectural design of modern department store layouts in the past decade?

The intersection of architecture and retail analytics has transformed how commercial spaces are designed and optimized. Modern architectural firms now incorporate data-driven decision making when designing retail environments to maximize customer engagement and sales. This poll tests your knowledge about how spatial analytics influences architectural decisions in retail environments.

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Heat mapping of customer movement patterns
Social media sentiment analysis of store aesthetics
Product return rate statistics
Employee productivity measurements