Which gaming company first launched a subscription-based VR content marketplace that allowed developers to earn revenue based on actual player engagement time rather than one-time purchases?

The gaming industry has been revolutionized by virtual reality technology, creating immersive experiences and new retail models. Major gaming companies have developed innovative ways to market and sell VR products, transforming the customer experience. This trivia question focuses on a significant e-commerce strategy shift that changed how players access virtual reality gaming content.

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Valve with Steam VR Plus
Oculus with Infinity Play
Sony with PlayStation VR Direct
HTC with Viveport Arcade