Which Broadway musical was the first to use a digital lottery app that dramatically increased audience diversity and helped the show consistently sell out performances?

The performing arts industry has seen innovative marketing strategies that have revolutionized ticket sales and audience engagement. One musical in particular broke the mold with its digital marketing approach, setting new standards for how performing arts productions promote themselves. Test your knowledge about this groundbreaking marketing campaign that changed Broadway promotion forever!

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Hamilton
Wicked
The Lion King
The Book of Mormon