Which major retailer was the first to widely implement virtual 'try-on' AR technology that allowed customers to see how clothing would look on their bodies through their smartphones?

Augmented Reality (AR) is transforming the retail landscape by allowing customers to virtually 'try before they buy' - reducing returns and increasing purchase confidence. This technology bridges the gap between online convenience and in-store experience, creating immersive shopping journeys without requiring physical presence. Test your knowledge about which major retailer first implemented virtual fitting room technology at scale, revolutionizing how consumers shop for clothing online.

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ASOS with its 'See My Fit' technology (2018)
Walmart with 'Be Your Own Model' feature (2022)
Amazon with 'Virtual Try-On' for shoes (2022)
Zara with its AR app functionality (2017)