Which groundbreaking loyalty feature did Uber first introduce in 2016 that transformed how ride-sharing services approach customer retention?

The transportation industry has embraced digital transformation to enhance customer experience and brand loyalty. Smart loyalty programs have revolutionized how transportation companies engage with their customers, from airlines to ride-sharing services. Test your knowledge about how these innovative programs are reshaping customer retention strategies in the transportation sector!

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Uber Rewards - a tiered membership program that offered escalating benefits based on spending levels
Subscription Pass - a monthly fee for discounted rides and exclusive benefits
Route-Based Pricing - dynamic loyalty points based on popularity of routes
Uber VIP - a status-based program that matched frequent riders with highly-rated drivers