Which iconic brand mascot was created in 1963 by Leo Burnett and is credited with helping to transform a basic household item into one of the most recognized brands worldwide?

Brand mascots have played a crucial role in the evolution of product marketing and consumer recognition. These carefully crafted characters often become more recognizable than the products themselves! This trivia question tests your knowledge of one particularly significant mascot invention that revolutionized how certain products were marketed to the public and became a cultural phenomenon in its own right.

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