Which of these famous literary brand mascots was created specifically to increase children's interest in reading and has appeared on over 120 million books since 1957?

Brand mascots have become powerful symbols in the publishing industry, helping to market books and create recognizable identities for publishers and book series. From children's literature to major publishing houses, these characters have often transcended their marketing origins to become cultural icons in their own right. Test your knowledge of these literary brand ambassadors that have shaped book marketing for generations!

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• The Cat in the Hat (Dr. Seuss Enterprises)
• Clifford the Big Red Dog (Scholastic)
• The Very Hungry Caterpillar (World of Eric Carle)
• Paddington Bear (HarperCollins Children's Books)

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