Which innovative marketing strategy helped 'The Phantom of the Opera' overcome initially mixed reviews to become a Broadway sensation in the late 1980s?

In the world of theatrical productions, marketing campaigns can determine success or failure. 'The Phantom of the Opera' became the longest-running show in Broadway history, but its initial marketing strategy faced challenges. Test your knowledge about how this iconic show overcame marketing obstacles to become a worldwide phenomenon that has grossed over $6 billion globally and attracted more than 140 million viewers across 35 countries.

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The creation of the iconic half-mask logo that was merchandised extensively before the show even opened in the US
A television reality show competition where contestants competed to play the Phantom
Free performance previews in major shopping malls across America
A partnership with theme parks to create Phantom-themed roller coasters that opened simultaneously with the Broadway premiere