In retail analytics, what specific insight does 'heat mapping' technology primarily provide to retailers about their physical store locations?

Modern geographic retail analytics uses various technologies to optimize store performance and customer experiences. One powerful technique helps retailers understand customer movement patterns within physical stores to improve layout, product placement, and staffing. Test your knowledge about this key retail analytics tool used in geographic optimization of retail spaces.

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Customer dwell time and high-traffic areas within the store
The temperature variations throughout the store that affect product shelf life
Energy usage patterns to reduce utility costs across store sections
Employee movement efficiency for workflow optimization