Which tragic real-life figure inspired Nike's famous 'Just Do It' slogan that became a pop culture phenomenon?

Nike's iconic 'Just Do It' campaign revolutionized brand storytelling in pop culture. Beyond just a slogan, it created an emotional connection with consumers that transcended athletics. This campaign transformed how brands communicate their values and positioned Nike as a lifestyle choice rather than just a sportswear company. Test your knowledge about this groundbreaking example of brand storytelling that has influenced pop culture for decades.

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Gary Gilmore, a death row inmate whose last words were 'Let's do it' before his execution
Steve Prefontaine, Nike's first sponsored athlete who died in a car crash at age 24
Jim Fixx, author of 'The Complete Book of Running' who ironically died while jogging
Terry Fox, who attempted to run across Canada with a prosthetic leg for cancer research