Which strategic retail innovation did Epic Games CEO Tim Sweeney implement that directly challenged traditional game distribution models and sparked major industry controversy?

Epic Games has transformed from a small game development studio to one of the most influential companies in the gaming industry. Under visionary leadership, the company has pioneered technological innovations, created groundbreaking titles like Fortnite, and developed the widely-used Unreal Engine. This poll tests your knowledge about the strategic decisions and leadership that propelled Epic Games to become a gaming and virtual world powerhouse, challenging the traditional retail and distribution models of the gaming industry.

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Launching the Epic Games Store with a 12% revenue share model (instead of the industry-standard 30%)
Creating a subscription-based model for Fortnite that bundled all in-game purchases
Implementing blockchain technology for all game purchases and ownership verification
Partnering exclusively with Microsoft to develop games only for Xbox and Windows platforms