Which wildlife conservation organization first pioneered the 'adoption' marketing model where consumers could symbolically adopt endangered animals as a fundraising strategy?

In the competitive market of wildlife conservation products and services, certain brands have pioneered innovative approaches that revolutionized how we interact with and protect animals. These strategic product developments have not only created new market categories but have significantly impacted conservation efforts worldwide. Test your knowledge about a groundbreaking product innovation in this space!

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World Wildlife Fund (WWF)
National Geographic Society
The Nature Conservancy
Conservation International