Which language technology company rebranded from a literal translation name to a more abstract one to avoid negative connotations in multiple languages?

In the world of language learning and translation technology, companies are constantly innovating to stand out in a competitive market. Brand identity in linguistics often reflects cultural nuances and technological capabilities. This poll tests your knowledge about a significant linguistic retail branding decision that changed how consumers perceive language technology products. Consider how branding choices in this industry reflect deeper linguistic principles and cultural sensitivity.

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DeepL (formerly Linguee Translator)
Babbel (formerly SpeakEasy)
Duolingo (formerly LanguageOwl)
Rosetta Stone (formerly GlobalTongue)