Which Broadway musical pioneered the use of a digital lottery app that gamified ticket purchases, resulting in record-breaking audience engagement and a 40% increase in younger demographics attending the show?

The performing arts industry has evolved significantly in how it markets productions and engages audiences. From traditional playbills to immersive digital experiences, theaters have embraced innovative retail marketing strategies to fill seats and create buzz. This trivia question explores a groundbreaking marketing approach that revolutionized audience engagement for a major theatrical production. Test your knowledge of how the performing arts intersect with cutting-edge marketing techniques!

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Hamilton
Dear Evan Hansen
Wicked
The Book of Mormon