Which major retailer created the 'Artisan Alliance' program that connects traditional craft communities from over 50 countries with global consumers, establishing fair trade standards and cultural preservation initiatives?

Artisanal crafts and cultural traditions face sustainability challenges in the modern marketplace. Strategic retail partnerships have become vital for preserving these heritage skills while making them commercially viable. This trivia tests your knowledge about a groundbreaking retail partnership that transformed how traditional craftwork reaches global consumers while supporting indigenous communities.

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West Elm
Pottery Barn
Anthropologie
World Market