Which retail strategy did DNA testing company 23andMe pioneer that revolutionized how scientific products are marketed directly to consumers?

The commercialization of scientific discoveries has transformed retail landscapes and consumer experiences. From laboratory breakthroughs to mass market products, science-based retail has created entirely new categories of consumer goods. This poll tests your knowledge of how scientific innovation has shaped product development and retail strategy in the competitive scientific equipment and consumer science markets.

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Direct-to-consumer genetic testing that bypassed traditional medical gatekeepers
Subscription-based laboratory equipment rentals for home science enthusiasts
In-store genetic counseling services at major pharmacy retailers
Gamification of genetic data through mobile app integration with fitness trackers