Which streaming platform first introduced the 'direct-to-digital' premium access model that allowed viewers to purchase first-run films that would normally debut in theaters?

The film and television industry has embraced e-commerce in unprecedented ways, revolutionizing how audiences consume content and purchase merchandise. From streaming platforms to digital collectibles, the entertainment world has pioneered innovative retail technologies and distribution models. Test your knowledge about how e-commerce trends have transformed the business of entertainment and created new revenue streams for studios and production companies.

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Disney+ with 'Premier Access' during the COVID-19 pandemic
Netflix with their 'Netflix First' program
Amazon Prime Video with 'Cinema Premiere'
HBO Max with 'MaxRelease' for Warner Bros films