Which innovative marketing strategy did NASA NOT use in promoting the James Webb Space Telescope to the general public?

The James Webb Space Telescope (JWST) represented one of NASA's most significant product launches in recent history. Its marketing campaign needed to generate public interest and support for a $10 billion scientific instrument. This poll tests your knowledge about the innovative marketing strategies NASA employed to build brand awareness and public engagement for this groundbreaking astronomical tool before and after its December 2021 launch.

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Partnering with LEGO to create a buildable model of the telescope as part of their space collection
Creating an augmented reality app that lets users virtually place and explore the telescope in their own environment
Establishing a celebrity endorsement deal with Elon Musk as the official spokesperson for the telescope
Developing an interactive website where people could submit their names to be digitally stored on the telescope