Which celebrity was the first to transform their personal brand into a billion-dollar retail empire by creating a 'lifestyle brand' concept store featuring their own furniture designs?

Famous people don't just entertain us—many have become retail powerhouses with innovative brand strategies. Behind some of the most successful retail empires are celebrities who leveraged their personal brand into billion-dollar businesses. This trivia challenges you to identify which pioneering retail strategy is correctly matched with its famous founder. Test your knowledge of celebrity entrepreneurship and retail innovation!

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Martha Stewart with Martha Stewart Living Omnimedia
Oprah Winfrey with 'O, That's Good!' product line
Gwyneth Paltrow with Goop
Jessica Alba with The Honest Company