Which major sporting goods retailer pioneered the use of 'heat mapping' technology in their stores to analyze customer movement patterns and optimize product placement?

The sporting goods retail landscape has evolved dramatically in recent years with the emergence of data analytics to drive customer engagement and sales. Major retailers have invested heavily in technology to understand customer behavior, optimize inventory, and create personalized shopping experiences. Test your knowledge about how major sports retailers are using advanced analytics to transform their businesses and stay competitive in the digital age.

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Dick's Sporting Goods
Nike
Under Armour
Adidas