Which celebrity endorsement deal is widely credited with revolutionizing the sneaker industry and creating the modern template for athlete-brand partnerships?

Celebrity endorsements have transformed the sneaker industry into a multi-billion dollar battleground. One particular endorsement deal revolutionized how brands approach athlete partnerships, creating a template that's still followed today. Test your knowledge about this pivotal moment in product marketing history that forever changed how brands leverage star power to connect with consumers and drive sales.

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Michael Jordan's 1984 deal with Nike, which created the Air Jordan line
Run-DMC's 1986 deal with Adidas following their hit song 'My Adidas'
Shaquille O'Neal's 1992 partnership with Reebok for the Shaq Attaq
Kanye West's 2013 move from Nike to Adidas to create the Yeezy brand