Which unexpected brand collaboration in 2020 sold out within minutes and resulted in a resale market where items were priced at over 10x their original retail value?

The world of pop culture has seen some groundbreaking brand collaborations that generated massive buzz and changed marketing strategies forever. From fashion powerhouses teaming up with fast food chains to unlikely pairings that created limited-edition products consumers went wild for, these collaborations represent brilliant cross-industry marketing at its finest. Test your knowledge about one of the most talked-about brand partnerships in recent pop culture history!

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McDonald's x BTS Meal and Merchandise Line
IKEA x LEGO BYGGLEK Collection
Supreme x Oreo Red Cookies
Nintendo x PUMA Animal Crossing Collection