Which mythological figure was appropriated as a brand mascot and became so recognizable that a 2012 study found 63% of Americans could identify the mascot but only 39% knew the original mythological story?

Throughout history, companies have drawn inspiration from mythology and folklore to create memorable brand mascots. These powerful symbols connect products to ancient stories and archetypes that resonate across cultures. From Norse gods to Greek legends, mythological figures have been transformed into modern marketing icons. Test your knowledge about which mythological beings have successfully crossed over from ancient tales to retail branding and how these symbolic characters have influenced consumer perception and brand identity.

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• Medusa (Versace)
• Mercury/Hermes (FTD Florists)
• Thor (Marvel/Disney merchandising)
• Pegasus (Mobil Oil)

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