Which candy brand experienced a 65% sales increase after its iconic product placement in Steven Spielberg's 1982 film 'E.T. the Extra-Terrestrial'?

Product placement has been a subtle yet powerful marketing strategy in films and TV shows for decades. While modern blockbusters might feature dozens of branded products, the practice has fascinating historical roots. Test your knowledge about one of the earliest and most influential product placements in cinema history that changed how brands and entertainment would interact forever.

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