Which innovative pricing strategy, introduced in 1935 by British publisher Allen Lane, revolutionized the book industry by making quality literature affordable for the masses?

In the early 20th century, a revolutionary pricing strategy transformed the publishing industry and democratized access to literature. This innovation made books affordable to the general public through a new distribution and pricing model, forever changing how we consume literature. Test your knowledge about this significant moment in publishing history that brought books from elite libraries into everyday homes.

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Penguin Paperbacks - standardized low-cost books priced at sixpence, equivalent to a pack of cigarettes
Book-of-the-Month Club - subscription model with discounted hardcovers delivered monthly
Library Lending Rights - paying authors per book borrowed, allowing libraries to lend books for free
Installment Publishing - releasing novels in affordable weekly or monthly serialized chapters