Which company pioneered the first widely recognized customer loyalty program in 1981 that became the model for modern retail loyalty schemes?

Loyalty programs are a cornerstone of modern retail strategy, generating repeat business and valuable customer data. But their origins might surprise you! This trivia question explores the historical roots of customer loyalty programs that have evolved into the sophisticated systems we see today in retail. Test your knowledge about when and how these innovative marketing tools first emerged in the business world.

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American Airlines with AAdvantage
S&H Green Stamps
Tesco with Clubcard
American Express with Membership Rewards