Which major dictionary publisher faced significant backlash after launching their 'Word of the Year' product campaign in 2020 that included a culturally insensitive term?

Language plays a crucial role in how products are introduced to the market. From naming conventions to marketing slogans, linguistic choices can make or break a product launch. This poll tests your knowledge about a famous linguistic misstep in product launch history that teaches valuable lessons about cross-cultural language considerations in global marketing.

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Oxford University Press with their 'unprecedented times' campaign
Merriam-Webster with their 'pandemic' themed merchandise line
Cambridge Dictionary with their 'quarantine' language learning app
Collins Dictionary with their 'lockdown' special edition