Which celebrity's product launch initially faced ridicule but later became a billion-dollar business after implementing an innovative direct-to-consumer marketing strategy?

Throughout history, celebrities have ventured into product launches with varying degrees of success. Some became billion-dollar empires while others disappeared quickly. Test your knowledge about these famous figures and their product ventures. Do you know which celebrity product launches defied expectations, which flopped spectacularly, and which marketing strategies they employed?

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Kylie Jenner with Kylie Cosmetics
Jessica Simpson with The Jessica Simpson Collection
Dr. Dre with Beats by Dre
Gwyneth Paltrow with Goop