Which major technology company intentionally changed its logo color to blue because research showed it was the color most associated with reliability and trustworthiness?

Colors evoke specific emotions and psychological responses in consumers. Major brands meticulously select their signature colors based on extensive research into color psychology and target audience perception. This color strategy becomes an integral part of their brand identity, recognition, and emotional connection with customers. Test your knowledge about some famous brand color decisions and their significance in the marketplace.

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IBM (nicknamed 'Big Blue' after this strategic color choice)
Apple (changed from rainbow to blue before settling on its current monochrome scheme)
Intel (selected blue specifically to contrast with AMD's green branding)
Samsung (adopted blue as their primary color after market research in the early 2000s)