Which conservation organization first pioneered the use of an endangered species as its logo/mascot, establishing a now-common brand strategy in environmental advocacy?

Conservation organizations often use animal mascots to create memorable brand identities and emotional connections with supporters. These wildlife ambassadors help communicate complex environmental messages and drive engagement for nature protection initiatives. How well do you know the strategic use of animal mascots in the conservation world? Test your knowledge of brand strategy in the natural world with this challenging question!

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World Wildlife Fund (WWF) with the giant panda in 1961
Greenpeace with the humpback whale in 1971
The Nature Conservancy with the bald eagle in 1951
Sierra Club with the sequoia tree in 1892