Which famous publishing house successfully repositioned its brand in the 1960s by introducing the distinctive orange spine design that became its iconic trademark?

The publishing industry has seen remarkable brand evolutions over the decades, with some literary houses transforming from small ventures to cultural institutions. These transformations often reflect changing reading habits, market demands, and innovative positioning strategies. Test your knowledge about one of the most significant brand repositioning stories in modern publishing history!

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Penguin Books
Random House
HarperCollins
Simon & Schuster