Which athlete-brand partnership is widely credited with transforming sports influencer marketing by introducing the concept of signature shoes and revenue sharing?

The sports industry has been revolutionized by influencer marketing, creating new avenues for brand promotion and athlete endorsements. This partnership between sports brands and influential personalities has evolved significantly over the decades, changing how products reach consumers and how athletes monetize their personal brand. Test your knowledge about a pivotal moment in sports influencer marketing history that changed the industry forever.

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Michael Jordan and Nike with the Air Jordan line (1984)
Tiger Woods and Titleist (1996)
David Beckham and Adidas (1997)
Serena Williams and Puma (1998)