Which groundbreaking retail loyalty program was first introduced by Army & Air Force Exchange Service (AAFES) in 1979, predating many civilian retail loyalty programs?

The Post Exchange (PX) system has been a cornerstone of military retail for over a century, evolving from simple sutlers' tents to comprehensive department stores serving military personnel worldwide. This innovative retail model pioneered several customer loyalty and merchandising strategies that later influenced civilian retail. Test your knowledge about how military retail innovations shaped modern shopping experiences and marketing approaches!

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